A Batam-based handicraft and home decor business required a professional mobile-first digital presence. Sales previously depended solely on fragmented chat exchanges without a centralized showcase, making browsing product variants tedious for prospective customers.
The approach
Engineered a responsive catalog web application utilizing Next.js 15 and Tailwind CSS. Designed a zero-friction conversion flow that formats customer product selections into structured WhatsApp orders instantly. Implemented a lightweight spreadsheet-backed data layer allowing non-technical business owners to update product catalogs seamlessly without database tools.
Highlights
High-performance, mobile-first product showcase tailored for intuitive browsing and fast loading.
Zero-friction ordering pipeline converting browsing directly into pre-filled WhatsApp transactions.
Non-technical operational workflow enabling catalog and pricing updates via spreadsheet data.
